Apple's iPhone AI Talks With Google and OpenAI Still Ongoing
Apple is in ongoing discussions with Google and OpenAI to use their generative large-language models as the backbone of new iPhone AI features, but no formal announcement is expected until the summer, according to Bloomberg.
Today's report follows the news earlier this week that Apple has been in talks with Google to integrate its Gemini AI engine into the iPhone as part of iOS 18.
Apple CEO Tim Cook has promised that the company will "break new ground" in AI this year, and iOS 18 is expected to play a big role. However, Apple's internal work is said to be focused on smaller-scale AI features that operate on-device and do not require an internet connection.
To drive more powerful cloud-based generative AI features, such as the ability to create images and write essays based on single prompts, Apple is seeking a partner that has the necessary large-scale hardware infrastructure and compute capabilities already in place.
Siri is expected to take advantage of the artificial intelligence improvements that Apple plans to bring in iOS 18. One leaker has suggested that Apple is planning to use large-language models to entirely revamp Siri and turn it into the "ultimate virtual assistant."
Bloomberg's Mark Gurman says that one of the specific features Apple is developing is an improved interaction between Siri and the Messages app, which would let Siri auto-complete sentences more effectively and answer complex questions.
But with the likes of Nvidia and other AI companies continuing to reshape the technology landscape, some investors are reportedly concerned that Apple will fail to keep up with the pace of change, and may not see the "hypergrowth" expected of it unless the iPhone maker can boost its credibility by deploying generative AI features this year.
Popular Stories
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
Best Buy is discounting a collection of M3 MacBook Pro computers today, this time focusing on the 14-inch version of the laptop. Every deal in this sale requires you to have a My Best Buy Plus or Total membership, although non-members can still get solid second-best prices on these MacBook Pro models. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a...
Top Rated Comments
Why are they so behind here?
Look at how long Apple took to catch up on Google Maps with Apple Maps. And most people still think Google Maps is better in most countries.
I think she must be about to SWAT me.